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How can Anura be helpful to a DSP?

Anura can be used in a variety of ways for a DSP. Initially, Anura’s Direct method, since it is so fast, can be used in a pre-bid process to decide if a DSP should bid on the requests. There is no sense in bidding on requests that are fraudulent. Anura’s Script method could be imbedded within advertising tags to do a more in-depth user analysis and to have transparency as to where the ad units are being shown. Then, using the data in the dashboard, the DSP can make a better decision as to where they buy traffic thereby optimizing their network, reducing wasted resources and budgets, and improving their campaign’s ROI.