Welcome to Anura! Ready to crush ad fraud? Here are our suggested best practices to help you get started.
Step 1: Select Anura Script or Anura Direct
We highly recommend clients use Anura Script whenever possible as it collects more data, enabling us to find more sophisticated (SIVT) levels of fraud and beyond. Anura Script can be found here. For a server to server response use Anura Direct, which can be found here.
Step 2: Complete Integration
All the information needed to integrate Anura, Anura’s Real-Time Reporting API, and our connected partners can be found in Anura Docs.
Ensure the appropriate information is passed into SOURCE and CAMPAIGN. To clarify, SOURCE (where the traffic is coming from) and CAMPAIGN (where the traffic is going) are the variables used in ANURA. SOURCE data can include publisher ID, affiliate ID, etc., and CAMPAIGN variables can be client ID, campaign ID, offer ID, etc. Correctly passing these variables, will enable ANURA to assist users in granularly identifying the good, warning, and bad traffic in real-time within our Dashboard.
Upon completing integration, we recommend enabling Domain Locking. This feature will to secure your instance ID, only allowing it to work on your assigned domains, preventing unauthorized use. With Anura Direct, we can lock it down to your server IP addresses. To add this layer of security, please contact Support.
Step 3: Begin by Monitoring Your Traffic
Once the user is satisfied that the integration is set to their respective needs, focus can be placed on the findings. Anura will identify the amount fraud present, as well as, its origin.
Initially monitoring traffic is a good place to start, it allows users to understand how Anura reports its findings. It also serves as an assurance check point that data is being processed and displayed properly on our Dashboard.
Our Dashboard will summarize your SOURCES and CAMPAIGNS around a variety of metrics helping you to identify the Good and Bad traffic. Your goal is to get more traffic from the SOURCES that have Good traffic and either eliminate Bad SOURCES or work with them to help them reduce the amount of Bad traffic they are sending to you.
The goal here is to reduce Bad traffic percentage while maintaining or growing overall traffic volumes.
Why Monitor the Source of traffic as well as Campaign data?
Utilizing this monitoring period, will afford users the ability to strategically put a plan together to eliminate the fraud before making any real-time decisions. This acts as a good hedge against severely impacting individual networks or campaigns as fraud is eliminated.
Eliminating fraud at the SOURCE level is straight forward, identify the highest rates of BAD and remove the SOURCE.
CAMPAIGNS may necessitate a closer look. A cursory review of results may show an acceptable percentage of fraud overall, however, it is best to review individual campaigns to reveal the amount of fraud directly affecting each campaign. Individual CAMPAIGNS may experience higher rates of fraud for they could be "targeted" based on their unique settings (Geo, Offer, CPC rate etc.). Monitoring CAMPAIGN data will enable users to catch the fraud and stop it before it is received by the client and either creates a chargeback or cancels.
How Long Should I Monitor my Traffic?
Anura will monitor the results of every request received. Its Dashboard is designed to allow a user to assess information quickly, or take a deep dive into the data. The time necessary for a user to feel comfortable with the system will dictate the length of the monitoring period. Once that comfort zone is reached, allow Anura's Real-Time Responses to assist in making Real-Time decisions. Our integration docs have detailed directions on how to read the real-time responses.
Having the ability to receive real-time responses affords the user the ability surgically remove each Bad request before it is sent on to campaigns, drastically reducing/eliminating the negative impact created by fraud.
Every user has different protocols as to the handling of unwanted traffic. An additional benefit of Anura's real-time responses; it allows the user to custom design such protocols. One popular method is to redirect unwanted traffic to a 404 page.
Step 4: Rinse & Repeat
A successful strategy to eliminate fraud is to concentrate on a specific time frame, analyze bad SOURCES, and surgically remove some. Attempt to cut the overall fraud rate in half, while monitoring to maintain/grow overall traffic volume. Once fraud is reduced by half, "rinse and repeat".
What can I expect to happen?
As you reduce the Bad traffic that your clients or campaigns receive, the ROI will increase. As the ROI increases, your campaigns will perform better and your client's demand will naturally grow. This is how we help grow companies like Digital Media Solutions (see case study).
For additional questions on best practices, contact Support.